32Red launch their 32RedBet sportsbook
15th December, 2009
Sports betting is continuing to grow and despite the economic climate it is still expanding! An article in eGaming Review revealed that award winning online casino 32Red has decided to launch their very own sportsbook.
Revealing his views on the new venture, chief executive of 32Red explained, “iBroker offered us a number of compelling reasons over its competition such as, but not limited to, its ability to hedge into the Betdaq betting exchange, its simplicity to integrate into our existing platforms, competitive pricing and cost-effectiveness. It allows us to operate on a zero-risk basis, if needed.”
He continued to say, “It minimises the danger of existing 32Red players using competitor betting services and then remaining with that competitor for all their betting and gaming needs. Next year’s World Cup was also at the front of our mind here. We also believe that offering sports betting will increase the return on investment of existing promotions and potentially allow us to target other niche market areas.”
It seems that with all the betting potential arising in the New Year, this is the ultimate time for an operator to launch its sportsbook service to ensure that the brand has time to develop. The new product, named ‘32Redbet’, has been designed as a low cost and no risk sportsbook to minimise risk of failure or loss of profits whilst still offering them the chance, as one of the biggest names in the online gaming world, to glow and dominate the market.
By Gina
