888 And Microgaming Join Forces For French Venture
12th May, 2010
Online software provider Microgaming and online gambling operator 888 have announced that they will be joining forces (subject to necessary licensing approval) to deliver a French gaming network that will benefit from a shared pool of liquidity on one single platform.
The venture looks to provide a French poker network which aims to quickly establish itself as one of the leading online poker offerings in the French Market. Gigi Levy, CEO of 888 said of the deal, “This deal marks a turning point in the industry with big networks collaborating in newly regulated markets to create a shared pool of liquidity, benefiting customers and assisting in rapidly generating large poker networks in each market.”
“Once we have obtained the required license and the French market is operational, this represents a strategic opportunity for us. It provides us with the ideal platform to secure a meaningful market share in France which is set to become one of the key poker markets in Europe. This is an important step in the development of the industry, and marks the start of European regulated companies collaborating in the poker field to increase their competitiveness.”
Roger Raatgever, the CEO of Microgaming said, “We are delighted to be working with 888 to deliver a poker solution to the French market. We look forward to combining our wealth of experience and knowledge to bring the highest global standards to the local market.”
“We are working hard to ensure quick and seamless integration of our software, and are fully committed to the French market, ensuring that we are fully compliant with all French regulatory standards.”
By Faye
