888 Most Visible Online Casino Site
9th December, 2009
According to a story found on eGaming Review the most visible online casino sites are 888, spin palace and William hill casino. This is because they were found on the first page of results for casino related searched through Google UK. Google is the dominant search engine in the country accounting for 90% of all of Britain’s online searches.
However the tough competition for Casino search engine optimization means that 888 is the only casino which appears on the first page for half of the searches. Its nearest competitors were on the first page of 41% and 38% of searches.
The research which was conducted by search company greenlight made a total of 421,000 casino searched in Google UK with the word ‘casino’ accounting for almost a third of those (32%, or 135,000 searches). This was followed by ‘online casino’ (18%, or 74,000), ‘online slots’ (4%, 18,100), ‘casino games’ (4%, 14,800) and ‘internet casino’ (3%, 12,100).
A Greenlight spokesman said: “888 achieved visibility through ranking on page one of Google for just two of the keywords we analysed. However, the two terms were the highest volume driving terms. ‘casino’ and ‘online casino.’ and 888 achieved position one on both. By comparison, SpinPalace achieved 41% share of voice through attaining position four for ‘casino’ and position two for ‘casino.’ It did achieve position one on Google for one search term, ‘casinos on line,’ but this was searched for only 91 times during the period.”
The top 10 most visible UK casino sites (% of casino searches in which appears on first page of results)
- 888.com (50%)
- SpinPalace.com (41%)
- WilliamHillCasino.com (38%)
- Casino.com (29%)
- IMDB.com (29%)
- OnlineCasinoKing.co.uk (28%)
- Wikipedia.org (26%)
- InterCasino.co.uk (20%)
- Jackpot.co.uk (14%)
- GetMinted.com (13%
By Faye
