888.com gets the fourth partner in a month
19th May, 2008
888.com has signed another partnership deal, this time with game-server software provider, Rival Powered. This brings the total to four new partners acquired by the 888.com in just one month.
Rival powered provides gambling suites and backend systems for a few online casinos already and is promoting its “i-slot” games.
888.com, who has just recently signed a deal with Electracade, Cryptologic and GTS, is demonstrating a very aggressive strategic course of action. It is clear that one of their objectives is the consolidation of different platforms in order to establish a strong position in the market.
The market has changed significantly in a short period of time, mainly due to the new laws and legislations affecting it directly or indirectly. That is what made 888.com think creatively and adopt a new strategy to take advantage on the situation and not lose out.
Here is what Rival Powered CEO, Patrick Stacey, said about the deal: “Rival is proud and eager to partner with 888 in providing its visually rich and highly interactive offering of games in wider audience”.
By Elena
