888.com launch new ad campaign
16th November, 2007
With the slogan "enjoy the game" in a UK facing ad campaign, 888.com are back on top. They are now in a position to expand from gaming into entertainment.
Jon Sumroy, the head of marketing at 888.com said; "The campaign is groundbreaking, innovative and really differentiates 888.com from our competitors. 888.com is all about letting its members, 'enjoy the game' and by letting people play with the advertising we are really emphasizing this."
The idea of "enjoy the game" is that life is one big game and you have to enjoy it while you are playing it. The UK ads will be aired first, followed by campaigns in other European countries.
