B Connected Online is launched
16th January, 2009
Headquartered in Las Vegas Boyd Gaming Corporation is a leading owner and operator of over 15 gaming entertainment properties located across the US.
Yesterday it made the announcement that, Boyd Gaming Corporation (themselves) would launch the personalized interface for the Company’s new nationwide customer loyalty program, ‘B Connected Online’.
The personalised interface provides players with a one-stop place to monitor special offers, point balances, and progress toward achieving higher tier levels with the program. But the site goes far beyond these features, offering a range of groundbreaking tools that personalise the customer experience.
These features include:
Personalised Home Page with customised, real-time calendars with quick snapshots of events, entertainment, gaming promotions, and exclusive offers.
BCO Mobile, the mobile phone version of the site.
BCO Desktop, alerting customers to any new offers and promotions.
Slot Search, helping customers to navigate through all Boyd Gaming casino and find exact locations on floors.
Paul Chakmak, Chief Operating Officer of Boyd Gaming said, “Our goal was to develop cutting edge tools that make it easier than ever for customers to enjoy the benefits of B Connected Membership.” And “Boyd Gaming focuses on providing an exceptional customer experience. B Connected online brings that philosophy to the web.”
By Rommon
