Barclay's Report Finds Higher Wins Average At SportingBet
6th April, 2010
Barclays Capital has released an equity report which has found that Sporting bet’s sportsbook’s “best-in-class sports betting systems give it the highest gross win margins in the online gambling industry.”
The report analysed operator’s success and opportunities in the iGaming sector. The report found that win margins at Sporting bet, which is a GTECH G2 Margin Maker licensee, has averaged at approximately 9% during the past four years and at one point topped the 10% mark.
This is in comparison to operators such as Bwin at 8% and PartyGaming at 5.5%. The important of in-running betting was also highlighted and accounts for half of Sporting bet’s European Betting figures. This puts them well ahead of their competitors.
Sporting bet has renewed its license with GTECH G2 in a further three year deal which includes poker, casino, games, bingo and sports betting. Sporting bet was one of the first to use GTECH G2’s margin maker software which has proven to be fruitful to the relationship.
Commenting on the bespoke development offered by GTECH G2, Simon Gregory, Business Development Director of Sportingbet said, “In particular, the automated set up features for in-running betting has enabled Sportingbet to drive this part of our business to over 75% of bets in some sports, meeting consumer demand and producing exceptional returns”.
Predrag Popovic, Chief Technology Officer of GTECH G2, added “Sportingbet are one of our oldest customers and they have worked closely with us and invested in continuously evolving the platform. We are delighted that this commitment has been reflected in independently benchmarked commercial success.”
By Faye
