Beacon Bingo cut margins to increase player loyalty
27th November, 2009
According to an article at eGaming Review, Beacon Bingo plan on halving their profit margin in order to build player loyalty according to their online manager, Chris Drake.
Beaconbingo.co.uk has been launched this month via Beacon Entertainment who also own several very successful land based bingo halls and the starlight chain of adult gaming centres.
In an interview with EGR, Drake commented saying: “We will slash our margin to half that of our rivals to gain double the player lifetimes. We believe that we can keep customers longer if we say that with the best will in the world, we have cut our margin to offer them great value. We are aware that is not what is currently being done by competitors, but if customers play on any other site, it can only be because they prefer lower prize money.”
Drake also commented saying that he aimed to make Beacon bingo simpler to newer players to increase accessibility after finding that other rivals online bingo sites were difficult to start at and had higher barriers to entry.
With a new digital agency on board, Beacon aim to integrate themselves into social media to establish a two way dialogue with both land based and online players.
By Tom
