Betfair Develops New Mobile Channel
25th November, 2009
Online betting exchange, Betfair, has announced the appointment of Charlie Palmer, as their new head of mobile. Palmer was one of the founding members of mobile telephone gambling provider Mfuse Ltd. He stepped down from his post as commercial director at Mfuse in April and is now working towards developing Betfair’s mobile channel and improving integration.
“I look forward to developing an already good product into a stand out proposition,” said Palmer. “My remit will include developing Betfair’s peer-to-peer model and include more social media features for mobile. Mobile technology evolves very quickly and I aim to make betting on mobile an effortless process for Betfair customers.”
Charlie Palmer has more than 15 years experience in brand strategy, media and communications planning and business development in the design and gaming technology fields.
He first worked for Open GmbH before establishing a digital design and marketing consultancy called ECRV Ltd. He later established formindex.com, an online search marketing company, which became a leading automotive resource. He was also one of the original employees of dutch new media company Lost Boys UK where his main focus was brand strategy, media, marketing, digital communications and business development. He was instrumental in the growth of Mfuse and brought in high profile business from companies including: Ladbrokes, William Hill, SportingBet, Gala Coral Group, SkyBet, Paddy Power and Betsson.
By Faye
