Betfair launch the first betting application for TVs
6th January, 2010
It has been announced that the world’s largest betting exchange Betfair has launched the first betting application for TVs called the Yahoo TV Widget Engine.
Betfair are part of an excessively competitive market and it appears that they have decided to take the lead within the interactive market and their innovative TV specialists have managed to provide the biggest betting community an extremely competitive edge.
It is estimated that by the end of 2010 there will be approximately 15 million people with their TVs connected to the betting application.
The CEO Simon Miller at Betfair explained, “TVs are the centre of home entertainment and live sport on TV drives our business. The way people interact with their televisions is changing. Our investment in this exciting new platform ensures that Betfair is an integral part of Internet-connected TV.”
A spokesman from Yahoo said, “Yahoo! Is the trusted partner for publishers who want to take advantage of our global distribution channels and advancements in building worldwide developer ecosystem for publishing and distributing new and innovative TV widgets.” He went on to say, “In those countries that allow it, the Betfair TV Widget provides sports enthusiasts with an online entertainment experience to enhance their sports television watching."
By Gina
