Bwin sign Sponsor deal with FC Bayern Munich
4th November, 2008
Bwin are one of the online betting industries most respected sports bookie operators. Based in Austria, the brand is well established in main land European nations such as Germany, Austria and Poland. This new sponsorship deal will see Bayern Munich promote and advertise Bwin free casino and betting games. This will be allowed as legislation only prohibits advertising real-money games.
The Vienna based company formerly used SV Werder Bremen as their adverting channel however the deal had to be terminated as the ad's were deemed illegal. This new deal however will ensure Bwin is well promoted in the German football market.
Andrea Gaudenzi, Head of International Sport Marketing for Bwin, 'As a partner in sports, Bwin is thrilled about the cooperation with FC Bayern Munich,”
Gaudenzi went on to say, “As the most successful German club both at national and international level, FC Bayern Munich is the perfect partner for Bwin, the world's leading provider in the online gaming market.”
AC Milan and Real Madrid also promote Bwin products.
Karl-Heinz Rummenigge, Chairman for FC Bayern Munich. “By winning over Bwin, we have the pleasure of working with a partner who fits perfectly to FC Bayern Munich given its strong brand and focus on partnerships with leading European clubs,”
