Costa Rivals Cheeky Bingo
29th December, 2009
Reports from eGaming Review suggest that Costa Bingo has overtaken online bingo providers Foxy Bingo and Wink Bingo and is rivalling Cheeky bingo as one of the busiest sites on the Dragonfish network. This reflects the ascendance of the free online bingo model.
Currently, Costa Bingo which launched in July 2009 averages 1408 players per day, which is ahead of the recorded 900 for Foxy and is only slightly behind free play rival Cheeky bingo with 1608 players.
Bingo commentators have said that Costa bingo has consistently had more players than wink and foxy bingo however it’s still too close to call whether Costa or Cheeky were bigger concerning player numbers.
“Costa's emphasis on tailoring rewards and benefits to different types of players has worked well for them. It will be interesting to see if Costa or Cheeky can put more daylight between themselves and their rival over the next few months” said Smiley of freebingohunter
Costa’s CEO Richard Skelhorn said the figures prove how effective the use of free bingo is to attract new players, and that Costa would continue to push ahead with the strategy.
“We are confident in our product offering and encouraging players to try our free bingo experience before making the decision to deposit with us.” Said Skelthorn
Simon Collins of Cheeky bingo has applauded Costa bingo and its use of the 24/7 free bingo model which the site pioneered describing it as, “the revolution of this year, which has driven a lot of user adoption and growth.”
He continued, “Costa has also added a lot of innovation on the social media side, which we have admired and tried to emulate. But too much free play will impact your net profit. It is difficult to forecast how much sites are making without seeing promotional schedules, cash backs and redeposit values being put into the system.”
Skelthorn from Costa Bingo added that “the acquisition of longer established Dragonfish licensees’ cashcade and wink by large PLCs in the last 5 months promises to make the year ahead very interesting for costa.”
He continued, “We will have to work even harder to provide the best online bingo experience we can. Hopefully being independently owned means we can continue to operate a nimble business and focus on growing new players while rewarding our active base.”
By Faye
