Crown Bingo to Sponsor Daytime TV
9th June, 2009
Online Bingo site Crown Bingo has announced it will be sponsoring Television broadcaster ITV for the remainder of the month. Crown Bingo has secured a deal with the terrestrial channel to sponsor daytime programmes on its sister channel ‘ITV3’.
This will be the third television campaign Crown Bingo have run and according to the Alderney licensed site, the deal will last for the next three weeks, and see Crown Bingo sponsoring shows between 9am and 7pm, like Quincy ME and Inspector Morse.
The themed bumpers will feature characters from Crown Bingo’s previous television advertising campaigns, Roy and Steffen who find themselves in a variety of situations reinforcing CrownBingo.com’s message of “it’s all about bingo”.
In a statement Crown Bingo said, “Through this campaign, we want to convey our passion for online bingo and provide the best possible online bingo experience for our members, this led to the slogan for the current television advert as well as our ITV3 daytime bumpers, ‘Crown, where it’s all about the bingo’. Sponsoring ITV3 daytime will help us reach thousands of new people who we look forward to welcoming as new members.”
The adverts can be seen on Freeview Channel 10, Sky channel 119, and Virgin Media channel 116.
By James
