Foxy TV?
3rd July, 2009
According to Foxy bingo’s marketing chief, Simon Collins, Cashcade (the brand’s parent company) is looking into diversifying into the gambling TV market.
“We’re looking at three opportunities,” said Simon Collins, head of marketing at Cashcade. “One is looking at Freeview, another would be taking a slot on Sky’s EPG, and the third comes with the new teleshopping proposals with the terrestrial broadcasters.”
TV gambling, after a ruling by TV regulators Ofcom last May, is now being treated as teleshopping and is now allowed during set hours after midnight.
The last notable gaming push was by Party gaming which drew large audiences of 200,000 every night during their bingo night live show. However they pulled out last May once their deal had come to an end, as real money sign ups were significantly lower than what would make any investment worthwhile.
“Bingo Night Live was huge for us. There was a huge amount of traffic for all the online bingo guys. But the problem for Party was they were simply educating the audience about online bingo as a concept, and the new players were heading to the competition as much as they were to PartyBingo.”
Collins further commented that the success of a TV venture would depend on structure.
Foxy bingo has become a top online bingo provider in the UK due to their extensive advertising campaigns and continuing with strategy still remains a valid alternative due to the extensive production costs of TV ventures.
“With TV the better approach is to leave the channel to do the things they are good at, which is producing programming such as Britain’s Got Talent, and then simply buy a slot in the middle of it,” he said.
Keep your eyes for foxy on your screens but for now the online version is good enough for us!
By Faye
