Gala Bingo re-launches TV channel
19th February, 2009
Gala Bingo is re-launching its TV channel following the appointment of a new production company, ETV Media Group.
The ETV Media Group will produce eight hours of programming a day on Gala TV, which will also be broadcast on Sky, FreeSat and online and galabingo.com.
Gala Bingo, which was previously working with Endemol UK, appointed ETV Media Group to provide the TV channel with a “fresh, inspirational look and feel”.
Mark Murphy, MD of ETV Media Group said, “In this highly competitive area it is essential that Gala TV maintains its position as the premier bingo brand offering a truly unique, entertainment experience. By combining camaraderie of the bingo hall with the comfort of home and producing high impact programming, we will attract, engage and celebrate Gala TV players as well as capture that winning feeling at every available opportunity”.
By Annabel
