Gamesys Launches Heart FM Online Bingo
9th March, 2010
According to reports from eGaming Review, Gamesys has signed a deal with UK radio station Heart FM to launch a brand new bingo product.
Heart which is also known as Heart FM and Heart radio is a network of local radio stations across the UK and is owned and operated by Global Radio one of the country’s largest radio broadcasters.
Gamesys also has deal with other top UK brands including Jackpotjoy. In addition to this, in 2008 they relaunched online bingo brands for News International’s UK tabloid newspapers, Sun Bingo and News of the world bingo.
The company is also running online bingo for Harrah’s Interactive Entertainment (HIE) and their Caesars online bingo brand which launched yesterday.
Discussing the Heart deal, Gamesys chief operating officer Lee Fenton said: "This fits with Gamesys' strategy, which is to have a few, large partners rather than a rash of smaller ones. We now run bingo for Europe's largest tabloid newspapers, the UK's largest radio station and the world's largest casino."
By Gina
