JAXX signs sponsorship deal with Motherwell
By Chris M
15th April, 2008
German online sports betting firm JAXX has announced a partnership with Motherwell Football Club of the Scottish Premier League.
The two-year sponsorship deal will see the online betting bookmaker’s brand on the team’s strip from the beginning of next season (2008-2009). The partnership has also lead to the launch of a new website which features co-branded features making the betting company the club’s official betting partner. The deal is said to be worth £200,000 per season plus revenue share.
Mark Irvine, MD of JAXX, said in an official statement on the club’s website: “Since we launched in the UK in 2007, we have worked to expand our network of football affiliations, signing betting partnership deals with West Ham and Newcastle United, but I was particularly keen to secure a presence in Scotland. The Motherwell deal is a significant step in our brand development north of the border and we’ll be working very closely with the club to make the partnership a success.”
Chief executive of Motherwell FC Ian Stillie added: “The shirt sponsorship deal is the most important partnership for any club due to the strong association between the two brands. We were very impressed by the freshness and vitality of the JAXX brand and its sports betting offering, as well as the company’s proven dedication to partnerships in football."
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