Ladbrokes in Scandinavia
24th March, 2009
The gambling market in Scandinavia is huge with hundreds of operator's offering millions of customers and massive array of gaming products. Online Poker is very popular and last years WSOP main event was won by Denmark's Peter Eastgate.
Ladbrokes however, believe there is room for another competitive brand offering betting odds as well as other gaming services.
Ladbrokes managing director of eGaming, Ed Andrewes, said , “The Nordic region is an important one for Ladbrokes and we believe this strong, hard hitting creative communicates the benefits of betting with Ladbrokes as opposed to the state monopoly and other betting operators.”
Countries such Sweden, Norway, Denmark and Finland all have large gaming industries and Ladbrokes believes there is still plenty potential for growth in this region. They will begin heavily promoting the brand on national TV channels.
By Jamie
