Ladbrokes set to Release new set of TV ad's.
2nd October, 2008
Ladbrokes is the largest retail bookmaker in the world. With over 2,200 stores across the UK, Ladbrokes is a popular and well respected brand. The company in recent years have expanded their services to provide online betting, poker, casino and bingo games for customers.
Online Bingo is one area the company have concentrated on improving and they are now planning to release TV ad's in an attempt to attract more customers.
M&C Saatchi are the agency who produced the advert and believe it will be extremely successful. The theme will include giant bingo ball appearing in cities and towns across the UK.
The production team included 150 staff who spent three day's filming the piece. The advert focuses on the fun aspect playing online bingo and should be seen by millions of TV viewers. Huge 13 foot bingo balls will be used to grab the attention of viewers and catchy 'Beach Boys' music will create a fun and relaxing atmosphere.
Marketing Manager at Ladbrokesbingo.com, Charlie Goodenough, said in a statment "With a total campaign budget of over £3 million, this has been one of our biggest projects to date and we are thrilled with the finished ad! The nation is in for a treat when they see the giant bingo balls run amok in one of the country's most prominent cities."
Ladbrokes bingo offers players great sign up bonuses as well as several other decent promotions. New players can receive a free £20 if they sign up and deposit £10.
By Jamie
