Mfuse Limited set to make Ladbrokes and Will Hill mobile on the iPhone.
14th December, 2009
Mfuse are a leading mobile gambling provider and have recently announced their plans to launch an iPhone web application for its bookie clients with service providers such as Ladbrokes and William Hill set to benefit first.
The aim of the London based firm is to offer iPhone users a completely live sportsbetting service, accessible from their devices home page.
Rick Brownlow, the business development director for Mfuse commented saying “Our new web applications will provide the iPhone community with a host of betting and gaming applications, which are unavailable through the current applications store,”
Mfuse aim to utilize their mobile provisioning and transaction technology in order to provide users with the same scale of functionality as found on their website. These functions include complex bet types, credit / debit card deposits and withdrawals, all through the use of the application.
Claire Berry, the head of new channels for Ladbrokes commented saying that ‘We are very excited to be launching an iPhone version of our sportsbook with Mfuse’.
Michael Byrne, the head of Mobile for William Hill also commented saying that ‘We are delighted to now be able to offer iPhone users an optimised betting experience suited to their device. Mfuse has created a version of our sportsbook with the feel and functionality iPhone users expect. We are confident this will increase our reach and help attract new customers to our business’.
By Tom
