Mobile Gambling Company Probability See a Growing Success
5th December, 2007
Mobile gambling operator Probability has respond net gaming revenues of £1.1m in the space of a six month period, compared to £624,000 during the year of 2006.
The highlights for Probability have included white label deals with the Sun newspaper and UK bookmaker Blue Square and a promotional partnership with Orange the mobile network.
Graham Parr the chairman of Probability said, “Having achieved operating profitability for the first time in September, the business is now very well positioned to become highly cash generative from a low and fixed cost base. Cost effective mobile internet advertising is a major part of this success. We expect this channel to expand in the coming months as more mobile advertising space becomes available to us through the general expansion of that sector.”
Chief executive officer Charles Cohen said: “As a vertically integrated operator with our own technology platform, brand and fixed overheads we are able to take full advantage of the expanding opportunity of mobile gambling. Even before factoring in deals such as Blue Square, the Sun and Orange, we are confident of delivering growth in line with expectations for the full year and beyond.”
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