Online Betting and Gaming Group Sponsor Serie A Football Club
15th April, 2009
Leisure & Gaming, the online betting and gaming group, has announced the signing of its new sponsorship contract with Sicilian football club Unione Sportiva Città di Palermo.
US Città di Palermo is the leading football club in Sicily and plays in Italy’s Serie A. With the team also playing in the UEFA Cup, it’s likely that the move is a strategic one by Leisure & Gaming to increase awareness of their Italian betting subsidiary Betshop Italia, which has sports betting stores across Italy, as well as being available to customers online.
Chief executive officer of Leisure & Gaming plc, Richard Creed, said, “I believe that Leisure & Gaming has pulled off a significant coup by signing a sponsorship deal with Palermo, a first-class European team.”
The contract states that the sponsorship will run until the end of 2010/2011 football season, and all Palermo shirts will have Betshop Italia logos on them. Pitch advertisements and billboards at Palermo’s home ground will also have Betshop Italia branding on them.
Leisure & Gaming believe that by sponsoring Palermo, Betshop Italia, which is currently considered as a second tier operator, will better compete with Italian betting shops that dominate the market such as SNAI, Lottomatica and Intralot.
By Rommon
