Online Bingo site gets Malta License
24th March, 2009
Obtaining a license to provide online gaming products to the UK market isn't easy and can often take a long period of time. Only a few regions allow companies to base their operations in certain counties, many of which are small remote islands around the UK and Europe.
Islands such as Malta, Isle of Man and Guernsey are all popular with gaming companies, allowing them to mange and market their businesses within the gambling law's of the UK.
Bingo.com has recently obtained their license to operate in Malta and can now begin advertising in Britain.
The company's chief executive officer Tarnie Williams said in a statement, “Launching Bingo.com from Malta is a significant step forward for our organization. We are now free to begin marketing in the United Kingdom and are able to expand the reach of our affiliate program to new and popular websites."
With over 3 million people playing online bingo in the UK every year, the market has grown significantly, and now hundreds of operators are marketing and advertising their sites.
The main channels used are online affiliates partnerships using creative banners and promotional content. Bingo.com will now be able to actively promote their product in the UK using these popular formats.
The site is expected to become popular with players and are currently offering a free £15 for new customers.
By Jamie
