Online Bookies Sign Up For PA Sports Racecard
28th October, 2009
Press Association sport has signed up online bookmakers: betfred, Blue Square and digi bet as partners for their sports news and content supplier’s interactive race card.
The iCard launched last month and will appear on partner sites over the next few months. The iCard allows users to maneuver four horse racing elements: win, place, going and jockey/trainer with the outcomes affected as a result.
Predictions are based on PA Sport supplying data from 9,000 races and streams live race footage from Racing UK. Racing UK is owned by Turf TV joint owner Race course media group, the umbrella group of the UK’s 30 leading race courses.
Press Association Sport’s head of sports betting James Garmston said: “Through these deals Betfred, Blue Square and Digibet will have access to the wealth of data and editorial that we offer, and in turn, customers benefit from all the information being in one place.”
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By Faye
