Online Gambling Still Growing
6th November, 2007
The latest survey commissioned by the Gambling Commission has found that online gambling is only set to grow in the popularity. It also highlighted and confirmed the main demographic for online gamblers as being males aged 18-34.
ICM Research carried out the research on the behalf of the Gambling Commission, and surveyed 8000 adults on the subject of remote gambling (which includes gambling online, by mobile phone and interactive television) in the UK. The survey is to be conducted every quarter to keep tabs on the lucrative industry.
Key findings of the report:
In the year to September 2007, 8.7 percent of those surveyed said they had taken part in at least one form of remote gambling (i.e. through a personal computer, mobile phone or interactive/digital television) in the previous month. The figure of 8.7 percent is a rise of 1.3 percent on the calendar year of 2006 whereby 7.4 percent said they had participated in a form of remote gambling.
Gamblers taking part in remote gambling are more likely to be male than female, and in the age range of 18 – 34.
When you exclude the number of people who only play the National Lottery remotely the figure who participate in remote gambling is only 5.5 percent.
6.2 percent of the 8,000 people surveyed said they had participated in remote gambling on the National Lottery in the last month. This was either only or as well as other types of remote gambling.
6.7 percent of people surveyed said they gambled remotely using a computer, a laptop or handheld device. This compares with 2.7 percent who gambled remotely using a mobile phone and 2 percent gambled using interactive/digital TV.
All in all, good news for Gaming Alerts!
