Online Poker ad banned
20th April, 2009
Party Poker is one of the UK leading online poker sites, and use's several different media channels to promote their products. The brand recently began a new magazine campaign which advertised the sites $2 million prize pool game.
This was accompanied with a the phrase, 'Players win more at Party Poker' and a small piece of text reading, ‘Poker Players Research Ltd Opinion Poll, May 08, Sample size 10,000’.
The ASA deemed the advert misleading after it received one public complaint. Gambling sites have had a history of problems when it comes to advertising with recent TV ad's by Ladbrokes Casino and online bingo operator tombola being banned.
A statement from the ASA said, “We noted the ad stated ‘Play for a $2m guaranteed prize pool...’ and considered that readers were likely to infer that they could win more money playing at PartyPoker.com than at other sites.”
The fact that this statement was generated from a poll completed by 10,000 Party Poker players, was judged to be misleading to the reader.
The statement continued, “We considered that readers were likely to interpret the claim ‘...more people love to win at PartyPoker.com’ as a subjective one that was based on the expression of the poll participants' opinion."
By Jamie
