Online Poker site Full Tilt Poker to use Unica’s marketing software
4th March, 2009
It has been announced that online poker site, Full Tilt Poker has chosen to use Unica’s marketing automation software in order to target existing and lapsed players through email and SMS.
Full Tilt Poker hopes that the new marketing strategies will not only convert trial players into regular players, but also that it will encourage lapsed players to play more and retain everyday players through added incentives.
“Our players are among the world's most passionate and savviest, as Full Tilt Poker allows them to compete with professional card players," said a company spokesman of Full Tilt Poker.
He added, "With Unica, we can target our discerning players with the right offer at the right time. Our personalized marketing strategy will help us to better engage them and increase our brand within the ever-expanding online poker industry."
Marcel Holsheimer, Unica's EMEA VP of marketing said, "Competition is fierce in the online sector and it is important for these virtual card-rooms to secure player loyalty more quickly,"
"Unica has considerable experience working with some of the world's leading casino entertainment brands, such as Casinos Austria International and Boyd Gaming, among others. We understand how to keep the balance right in cultivating loyalty, and are pleased Full Tilt Poker has selected us to drive its player strategy through multi-channel marketing campaigns."
By Annabel
