PKR Enlists Services Of Unica
23rd December, 2009
Unica Corporation, a marketing solutions firm has signed a deal with PKR which will deliver and measure email marketing campaigns to PKR’s 3 million clients.
PKR is a 3D online poker site which provides interactive game play creating the experience of being in a live poker room! It also provides an online community with a range of social networking tools.
Unica has said that their software will help PKR personalize its communications encouraging players to play more and increase their engagement with the site. The company already provides more than 1000 organisations that include 888, boyd gaming, casinos austrias, foxwoods, full tilt poker.
“Our members value our unique online community and we want to make sure that we tap into their passion to ensure that they keep coming back,” said Simon Prodger, Marketing Director for PKR. “Using Unica to target and deliver our marketing campaigns will help us to keep up with our fast-growing customer base and cultivate their loyalty in an increasingly competitive market.”
“Unica's interactive marketing software is a natural fit for online gaming companies,” said Marcel Holsheimer, Vice-President Of Marketing for Unica. “Businesses like PKR.com need to provide frequent, relevant and personalised communications and offers to continually engage their customers. We are pleased to be working with such a key player in this industry to improve its communications and increase its customer loyalty.”
By Faye
