PKR Signs Deal With GBE For iBroker Sportsbook Solution
16th September, 2009
It has been announced that leading online poker site, PKR, has signed a deal with Global Betting Exchange, a leading exchange and sports book provider for its iBroker business solution.
PKR.com will use iBroker to automate its sports book offering from creation and pricing of events through to settlement. The use of iBroker will also give PKR automated risk management and a dynamic hedging service, which in turn will create an exciting sports betting offering to its customers.
Brian O’Sullivan CEO of GBE commented, “GBE has leveraged its experience as the developer and operator of one of the industry's leading betting exchanges to develop a unique sports book platform. The ground-breaking GBE iBroker is a low cost sports book platform with sophisticated risk management technology. The selection of iBroker by a company with PKR.com's reputation for innovation and excellence is a huge endorsement for the iBroker product.”
GBE was founded 9 years ago by Dermot Desmond in Dublin and provides the technology behind successful sports books Betdaq. The iBroker service was first unveiled at the international casino exhibition in London and will present the service at the European iGaming conference this week in Copehnhagen.
Malcolm Graham, CEO of PKR.com said, “In launching a PKR.com sportsbook, we are determined to deliver a product that meets the high standards for technology and innovation that define PKR.com. The GBE iBroker platform is an excellent solution for us and we look forward to delivering a fantastic sportsbook product in the coming months.”
By Faye
