Paddy Power And Probability Deal for Mobile Games
24th May, 2010
According to an article which can be found at eGaming Review, mobile operator Probability has signed a B2B deal with Paddy Power in order to launch their most popular games on mobile phones.
Paddy Power’s full mobile gambling services will be integrated by the end of the summer, which will allow UK Paddy power account holders to play games on more than 7,000 different devices.
Probability chief executive Charles Cohen said: “This is the first big win for our new business-to-business division. Paddy Power is in the premier league of European bookmakers with a deserved reputation for innovation and eye-catching marketing.”
This deal follows Paddy power’s deal with Swedish Mobenga to supply their mobile sportsbook in December 09. Probability then signed a deal with Mobenga to integrate and promote Probability games on Mobenga’s platform; where Probability earns revenue from the use of games by customers in direct relationship with the betting site or Mobenga.
By Faye
