Paddy Power Launch New Bingo And Games TV Ads
10th June, 2010
Paddy Power has rolled out their first ever Bingo and Games television campaigns in order to promote their websites.
There are two separate ads which has come as the Irish online betting group seeks to capitalize on the growth of e-gaming The adverts launched this week and were created by Work Club who is London based.
The online bingo campaign is targeted towards a female audience and focuses on the social interaction involved with playing online bingo games.
The online games campaign is more male orientated and emphasizes the volume of online games that are available to play at Paddy Power and is based around a quintessential villain character.
Alexandra Phelan, brand marketing manager at Paddy Power, said: "We have no doubt that both executions will stand out from the crowd and help position Paddy Power as household name within both categories."
By Faye
