Paddy Powers First TV Advert

27th February, 2009

The Online and land based bookmaker Paddy Power will launch its first every TV advert on this weekend. With Television advertising prices being the cheapest they have been in years, it seems a perfect time for Paddy Power to start.

The ad was created by advertising agency ‘Karmarama’, and will air for the first time this Saturday. It is the first in a series of adverts by the agency to help create awareness of offers at Paddy Power.

The advert shows a man sharing a candle light bath with his partner, who slips under the water and turns into former England footballer Charlton Palmer. Paddy Power cast the footballer after he won an online poll on the Paddy Power website.

The second advert in the series will also launch this weekend, and features former champion jockey Richard Dunwoody visiting a man in his kitchen at night with betting news and promotions.

Here’s a sneak preview of the first advert.

By Rommon