Parlay Entertainment sign new deal with Smart TV
21st August, 2008
The Parlay Entertainment group provide high quality bingo software for online operators. The company have recently signed a contract with Smart TV Broadcasting, to design and provide software for their new Bingo service. Smart TV originally provided live casino shows on Sky Channel 869 and Freeview Channel 22.
Dominic Bourke, Casino Product Manager of Smart TV said “Building on the remarkable success of our Smart Live Casino, our strategy is to expand the entertainment options for our players. Bingo is key to that strategy,”“Most importantly to us, we wanted to go to market with the leading product from the strongest partner. That’s why we chose Parlay.”
Steve Cook, European Managing Director of Parlay Entertainment, said in a statement, “We are thrilled that Smart TV chose Parlay as their bingo technology platform. Pioneering organisations like Smart TV are leading the way in the convergence of online and broadcast media. We are excited to be involved with them as bingo continues to evolve into a multi-channel mass-market entertainment opportunity.
Cook went on to say,"We had a very successful Bingo Summit in London recently and received a lot of interest regarding Parlay5, our latest generation of bingo software. We are looking forward to generating more bingo excitement with the iGaming industry in Barcelona.”
The move will benefit both companies and Smart TV will hope to continue their early market success.
By Jamie
