PartyGaming Signs Second French B2B Deal
19th April, 2010
Despite not yet being launched, PartyGaming’s French poker network is continuing to grow according to eGaming Review with French television broadcaster AB Groupe being the latest to join.
PartyGaming’s deal with AS Groupe is the second French deal this year for the company after securing a deal with monopoly PMU. The AB Groupe in conjunction with PartyGaming will launch a brand new white label online poker service called Lucky Jeux alongside PMY and PartyPoker.fr subject to the necessary licensing approvals.
The network will be able to benefit from a shared pool of players liquidity from being on one single platform.
"AB Groupe is a first rate addition to our French poker network and is consistent with our stated strategy of combining B2C and B2B offerings in newly regulated markets,” said PartyGaming CEO Jim Ryan. “Together with our recently announced alliance with PMU, we are in great shape ahead of the market opening and are excited about our prospects."
AB Groupe is one of France’s leading TV broadcasters who currently offer 15 subscription channels including RTL9, AB1 and AB Moteurs across France and French speaking countries to approximately 52 million subscribers. The new poker service will be promoted across the network both on air and online.
By Gina
