PartyGamings White Label deal with ITV
3rd October, 2007
PartyGaming have recently announced it would be partnering in a white-label deal with ITV. The deal has not actually been officially announced. ITV went live on their website in the early part of September with Party Gaming powered gaming products. Some of the products include Emmerdale Bingo and ITV branded Casino and betting products, have appeared on the site. The ITV owned Friends Reunited has also gone live with a Poker product. This has been a soft launch and they plan to have a more extensive number of products in the future. It is not known whether the deal is going to involve only programme branded products or it will stretch to programme sponsorship.
