Sky Bet Launch New Mobile Betting Service
20th April, 2010
Online bookmaker, Sky Bet, has announced that they have launched a new mobile betting service aimed towards the iPhone after it signed a deal with mobile engagement services provider Mkodo last year.
The move will extend their current online interactive television and betting service allowing customers the information required to place at any time they wish whilst on the move.
“We are keen to allow our customers to interact with our services in the way which is most convenient and enjoyable for them,” said Pritpal Bains, Senior Product Manager for SkyBet.
“The mobile channel is an important part of this strategy, hence the strategic decision to upgrade our offering in this area. iPhone customers represent around one-third of the SkyBet.mobi site user-base so it made sense to launch a sportsbook version optimised for these customers,” said Ben Warn, Sportsbook Director.
“The new service was made available to our iPhone audience for their further enjoyment of the Aintree meeting. The iPhone optimised version recognised iPhone/iPod browsers as they hit the platform and rendered the appropriate site making it an easy and seamless adoption for our iPhone customers. The SkyBet.mobi site saw record traffic from our mobile clients over the Grand National weekend.”
“We are delighted to be working on some exciting new developments coming out with SkyBet.com’s mobile sportsbook,” commented Mark Gibson from Mkodo. “The Mkodo platform provides the ability to deep-link to optimised iPhone betting markets from banner ads on SkyBet.com's other mobile applications and this makes the proposition very exciting from a targeted promotion and user-acquisition perspective.”
By Faye
