Sky Bet to introduce mobile betting Service
29th September, 2008
Sky Bet has rapidly grown into one of the largest and most reputable online and interactive betting services in the industry. Sky Bet offer customers the chance to bet online as well as on Sky interactive.
Now the brand are expanding their services to allow users to bet using their mobile phone with the assistance of software specialist Mfuse. Mfuse, who are based in London, believe $278 million worth of wagers could be bet through its software next year.
The mobile gambling market is set to see rapid increased growth in the next few years as more handsets and networks offer mobile internet access. With devices such as the I Phone and Blackberry, the market for mobile betting has grown significantly.
Mfuse's software allows users to bet in a variety of methods including, spread betting, fixed odds, exchange and in play.
Charles Palmer, Marketing Director for Mfuse,said “Our platform has enabled a key breakthrough in mobile sports betting by allowing the customer access to a functional but, most importantly, entertaining and easy-to-use on the move gambling experience,”
Users will also be able to watch the Popular Sky Sports news channel live, to keep up with all the latest action.
Richard Flint, Managing Director for Sky Betting and Gaming said in a statement, “We chose Mfuse because they have the most experience in producing a mass market and robust solution, which is essential for Sky Bet. They also work with most online bookmakers and understand Orbis Openbet, the software that SkyBet runs on.”
Click here to visit Skybet.
By Jamie
