Sporting Bet sign NFL sponsorship deal
3rd March, 2009
Online sports bookie, Sporting Bet, has signed a new sponsorship deal with popular rugby league side, Brisbane Broncos. Sportingbet offers customers, betting, casino, poker and back gammon products.
Several banner positions will be placed around the ground and the brand logo will be promoted heavily.
Bruno Cullen, Chief Executive Officer for the team said,“We are very happy to have Sportingbet join us as a new sponsor, particularly in this difficult financial time for every business.”
Cullen went on to to explain how the four year deal would not include anything like revenue sharing programme and simply would promote both brands. He said, "This is a straight sponsorship agreement between two businesses that is being driven by brand affiliation. There is no revenue sharing or the like. This is purely about two strong sporting brands in Australia allying for a shared marketing purpose.”
Michael Sullivan, Chief Executive of Australia for Sportingbet said in a statement, "We are delighted to join the Broncos as a major sponsor as they are a great organization on and off the field and will be right in the mix again come September."
By Jamie
