Stanleybet signed up by Netplay for first Euro deal
13th July, 2009
Following on from a post published last week regarding the collaboration of Netplay & Playtech, according to an article from Egrmagazine.com, Stanleybet has been signed up by Netplay for a two year deal in order to launch a range of gaming products using video terminal technology to be distributed across Stanleybet International’s retail betting network.
Stanleybet International is Netplay’s first business to business distribution partner, having live tables such as Roulette in around 100 of SBI’s 1400 European casinos, operating largely in Italy, but also in Poland, Belgium and Germany.
The Chief Executive of Netplay, Martin Higginson has said that live games outperform computer generated games “by more than six to one in revenue terms and generate player session lengths of over 90 minutes”.
Guy Templar, the head of the new B2B division of Netplay, said that the new deal with SBI allows the development of tomorrow’s technology and content for licensed operators.
By Tom
