The History and Future of William Hill
21st January, 2009
William Hill have recently merged with online gaming software provider Playtech, creating a new business organization called William Hill Online. The new company will provide the high quality gaming to an ever growing market of customers.
This recent new business venture demonstrates how far William Hill have come in their 75 year history. The first William Hill high street shop opened in 1934 and between then and 2002 it changed hands on several occasions. The company was also first listed on the Stock Exchange in 2002.
The brand has always provided sports betting odds and gambling games to customers however only recently has the company begun to concentrate its marketing efforts on its online side of the business.
With an already strong presence on high streets around the UK William hill opened online betting, poker, bingo and casino all of which have been very successful to this day.
The company brought 624 betting offices in various parts of the UK in 2005 to further strengthen their market position.
A truly traditional British brand, William Hill looks to continue leading the UK gambling market as its enters a new online and mobile betting era.
By Jamie
