UniBet Launch B2B Arm
18th February, 2010
B2B seems to be the area of choice when online gambling groups are looking to expand. Unibet is the latest in a line of companies to do this. The company has launched its new service with a deal with Ålands Penningautomatförening (Paf), licensed by the Åland Provincial Government, for the provision of a sports betting solution.
Other online gaming operators who have entered the B2B market include 888 with Dragonfish and Bwin using the Ongame Network. Additionally, Paddy Power operate through Airton Risk who have the French monopoly PMU as a client and Betsson use Betsson Business Solutions.
Online gaming giant Party Gaming have also divulged in these activities with a B2B deal with Danish state monoplu Danske Spil.
The Unibet agreement will give Paf a fully serviced sports betting solution which will be offered to external customers too. The solution will include odds compiling, risk management and Paf will become a customer in Unibet’s sports betting pool products supertoto and superscore.
“With our extensive Live Betting offer with over 2 000 live events per month and our in-house risk management we have a very strong offer," said Unibet chief executive Petter Nylander, describing the sector as "...this large opportunity market."
Anders Ingves, CEO of Paf, commented: “Paf will continue to grow internationally and this investment strengthens our offering long term. This Agreement will be important for Paf and our customers. Through our partnership with Unibet, we gain access to the best betting platform in the business”.
By Jamie
