Victor Chandler Sign New Notts Forest Shirt Sponsorship Deal
15th March, 2010
Online bookmaker, Victor Chandler, has extended their shirt sponsorship deal with second tier football team Nottingham Forest for two more seasons.
Chairman Victor Chandler said: “This season has been a huge success and I am confident the team will secure promotion to the Premier League. The global television coverage of the Premier League offers worldwide media opportunities and will benefit our Far East business particularly."
Currently, Notts Forest lies in third position in the Coca Cola Championships, with their shirt sponsor, VCBet, offering odds off 8/1 that the team will shoot to the top of the league, resulting in them being promoted to the top tier of the league
The deal follows an earlier two season deal with the club that began in July 2009. The new deal will see them sponsor Nottingham Forest’s shirts during 2010-11 and 2011-2012 football seasons.
Chandler added: "When we agreed the initial one-year deal, I was sponsoring a team that had only narrowly avoided relegation to League One, now we are signing this extension with the intention of sponsoring a Premier League team. The initial deal was in six figures and this one is seven figures."
If Forest do get promoted to the Premier League, it could cost Victor Chandler in the region of £6million after his pre season pledge that he will renew season ticket holders tickets for next season if they win the league.
By Tom
