Virgin Bingo To Launch First Ever TV Ad Campaign
23rd September, 2009
Virgin bingo has announced the launch of their first ever TV ad campaign which is due to air, Monday 5th October. The TV campaign with last for three weeks and will be shown on Freeview and terrestrial channels which are yet to be announced.
The Mexican themed campaign will see the online bingo site transformed to reflect the TV advertisements for the duration of the campaign.
The new ‘face’ of the adverts will be a bearded jalapeno pepper suitably named Ricardo that will be dressed head to toe in traditional Mexican attire including a sombrero, naturally.
The animated advertisements will offer players three hours of free bingo each day, which is welcome news to bingo fans as they don’t currently offer free bingo or free bonuses.
The online bingo site has had to pay special attention to detail to ensure that the campaign doesn’t appeal to children to avoid being banned as was seen earlier in the year with Tombola Bingo who had to completely re launch their campaign.
Recently Virgin Bingo moved to the Virtue fusion network which has proven beneficial to its members, allowing them to access all of Virgin Games’ products (bingo, casino, poker) with just one account. Previously players had to register and access Virgin’s products individually, proving annoying to customers.
So keep your eyes open for the brand new TV launch set to air 5th October and take advantage of free bingo!
By Faye
