Virgin Partner With Playtech
4th February, 2010
Playtech, a designer, developer and licensor of online games software is partnering up with leading online gaming operator Virgin Games.
Playtech as part of the agreement will provide their software platform, EdGE through Gaming Technology Solutions Ltd (GTS) who Playtech acquired last December. GTS will also provide new online slots games therefore increasing the amount of games offered at Virgin Games.
The EdGE platform will be a cost effective way for Virgin Games to manage their software. The platform’s ICE back office tools will allow performance enhancements to the company, including: marketing campaign support, report customization and customer support.
Virgin Games’ Warren Elloff said, “We are looking forward to working with GTS and through the delivery of their platform, we have access to a variety of leading games content from world class developers.”
“ICE is a comprehensive management suite and we are confident that the added level of control we will have over our games content will have a very positive effect on our growth”
Mor Weizer CEO of Playtech commented, “We are delighted that Virgin games, a well established and leading operator have chosen Playtech’s GTS as their games integration partner and EdGE as their software solution. Virgin is setting new benchmarks in terms of their player promotion and marketing activities and we look forward to a successful partnership in 2010 and beyond.”
By Faye
