Virtue Fusion Set To Launch Deal Or No Deal
28th September, 2009
According to eGaming Review online bingo services provider Virtue Fusion is to develop and launch bingo games based on Endemol’s successful Deal or No Deal. Virtue fusion has also secured rights to make side games based on Big Brother and Golden Balls, which are also Endemol properties.
It has been reported that the Deal or No Deal game will combine elements of the popular channel 4 show and traditional bingo games. This is set to go live across its network by the end of October. Online bingo sites that have already confirmed they’ll host the game include: Mecca Bingo, Paddy Power and Sky Bingo.
Head of products and brand exploitation at Endemol, Jurian Van Der Meer, told EGRmagazine.com, “The agreement with Virtue Fusion enables us to diversify our product range and reach into the bingo audience. The distribution and liquidity provided by Virtue Fusion were key in our decision to partner with them and we are very pleased with the way the game has been developed and integrated.”
The game will be similar to the TV format as those in the bingo room will be able to advise whether to accept the bankers deal or not.
Van Der Meer continued, “We are looking forward to maximising the exclusive nature of the agreement on the bingo platform and the addition of the Big Brother and Golden Balls side games has enabled us to produce a brand new game and offer even more of an entertainment-led product offering.”
By Faye
