Ways to stop the decline in football betting
23rd September, 2009
It seems that the worries that the betting industry would flop in the recession have now been crushed and it appears that after a very successful start to the Premier League for punters, they just keep coming back for more! A prime example of this was at the Manchester Derby on Saturday that saw Michael Owen score a late winning goal just when everyone thought the game was over, leaving punters all round with full pockets.
It seems that the main flaws of the football betting world came from the length of the game. In a casino, punters do not have to wait 90minutes to see if they have won or not, meaning that there is more opportunity and time to keep on placing bets. There are several other drawbacks to football betting which has also been to blame for the lack of success with regards to betting on football, for example there are only 3 possible outcomes narrowing your chances of winning, forcing you to bet on more flexible markets of which you have very vague guidelines to help you predict what will happen.
Despite all this, betting on football has boomed recently and it seems that with England having a good chance in the World Cup, we could see figures like never before for bookies. It is fair to say that football betting will never be as big as casino. Casino is a very big threat to the betting industry but it does seem that due to racing’s decreased share of the overall betting market to football in particular, bookies are hopeful that this will keep them out of decline before it becomes irreversible.
Due to the increase of exposure that sports gambling has gained over the years, football betting highlights the massive growth in the market and it has become socially acceptable to have a flutter on sports allowing punters to bet on whatever level they like depending on what they know about the certain sport.
As a result, research is being carried out by Racing For Change to analyse punters who enjoy betting. It is not to research those who bet on specific sports but those who enjoy betting on anything that they enjoy. The research will start at what is thought the most logical place, the punters themselves. In order to do this successfully Racing For Change has been appointed to be the point of contact for industries. The idea is so that they can hear everyone’s opinion and see what is happening from all angles, those who bet on the horses and those who train the horses.
If you have any suggestions or ideas that you think would contribute to this appropriately then Nick Attenborough urges those of you who are involved in betting at any level and at any degree to contact him at info@racingenterpriseslimited.co.uk so they can listen to what you have to say.
By Chris M
