Why Europe dominates the global online gambling industry
17th July, 2009
The world’s largest business & economy magazine, The Economist has recently published an article as to why European companies currently have such a strong dominance over the global online gambling market.
European companies are said to have fallen short in other online segments, however, currently hold a titans grip over the global online gambling sector.
In an article named ‘Stacking the Deck’ – The Economist attempt to offer reasoning as to why Europe have such a control over the online gambling market. One of the reasons suggested was that European online gambling companies own 40% of the online global gamblers, and due to the recent devastating US legislation they are unable to compete with Europe, whereas they should be able to.
The Economist suggests that European online gambling operators are cleverly able to tap into their segments needs and preferences, offering a service that is desirable, and with potential for growth, even though only 13 of the 27 member states approve of online gambling.
The article continues to explain reasoning as to why some member states have outlawed online gambling, and whether the root motivation is monetary or through actual concern towards an addictive pastime.
The article can be located ‘here’
By Tom
