Yahoo & Bing Agreement To Benefit Gambling Industry
25th February, 2010
There is no doubt in the online gambling industry that search engines has always been the main advertising medium that has helped the online gaming world grow and flourish over the past decade. This is due to other mediums such as PPC advertising being more restricted when it comes to gambling (such as Facebook); search engines have always allowed online gambling sites to be listed within their natural search results.
A new development within the use of search engines as an advertising medium is Microsoft’s Bing and Yahoo! Combining their search engines in order to effectively compete against the mighty Google. Yahoo and Bingo combined will account for roughly 30 percent of the search engine market with Google still dominating at over 65 per cent market share.
Search has always been the main proven method which drives player to the best online casino sites. Natural search results tend to provide layers with the best choices of online gaming information rather than other advertising forms. With the combined force of Yahoo and Bing, it will hopefully result in more targeted and relevant online gambling results for players making it a lot easier to find the games they desire.
By Carol
